from thebrandhopper.com
Definition
Email is an online communication format that involves sending digital messages (emails) from an author to one or more recipients across the internet or other computer networks. [1]
An email address is an electronic “mailbox” to which email is delivered via the internet or other computer network. [2]
Email marketing is simply “marketing via email.” [1]
HTML email is formatted using HTML rather than plain text. This provides more flexibility with email’s format and appearance, but not all email systems can process it.
See Also
References
- American Marketing Association, AMA Dictionary.
- Nielsen Media Research, Glossary of Media Terms, nielsenmedia.com/glossary/. (Nov. 2014)