Definition
A geographical indication (or GI brand) is a mark that identifies a good or service as originating in the territory of a country, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good or service are essentially attributable to its geographical origin. [1]
International brand standard ISO 20671-3 addresses requirements and recommendations for brands related to geographical indications (GIs), which “identify a good or service as originating in the territory of a country, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good or service are essentially attributable to its geographical origin.” They can also highlight specific qualities of the location that are due to human factors, like traditions and particular productive or professional skills. [2]
Typically, a geographical indication includes or consists of the name of the place of origin. [3]
Examples:
Colombia – Colombian Coffee
Scotland – Scotch Whisky
India – Darjeeling Tea, Madhubani Paintings
Idaho – Idaho Potatoes
References
- World Intellectual Property Organization, Geographical Indications.
- International Organization for Standardization, ISO 20671-3.
- Common Language in Marketing Project, 2020.