from marketvisorygroup.com/healthcare-marketing-plan/
Definition
Health care marketing is marketing designed to influence the behavior of target audiences in which the benefits would accrue to the target audience’s physical and/or mental health.
Health care marketing may be carried out by individuals, by hospitals or clinics, or by national agencies such as the National Cancer Institute. [1]
See Also
Advertising strategy
Marketing strategy development
References
- American Marketing Association, AMA Dictionary.