Definition
from measurebusiness.com
A key performance indicator (KPI) is a marketing metric that reflects what is important to the organization and is used to monitor the health performance of a business, brand or product.
Typically, these are metrics that can signal deviations from trends, past performance, or expected values and are used to assess reflect the progress that the entity is making toward objectives. Often KPIs are selected for display on the organization’s dashboards. [1]
Key success factors are those that are a necessary condition for success in a given market. That is, a company that does poorly on any one of the factors critical to success in its market is certain to fail. [2]
References
- Common Language Project Team. November 2016.
- American Marketing Association, AMA Dictionary.