Definition
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A line extension is a new product marketed by an organization that already has at least one other product being sold in that product/market area. Line extensions are usually new flavors, sizes, models, applications, strengths, etc.
Sometimes the distinction is made between near line extensions (very little difference) and distant line extensions (almost completely new entries).
A brand extension is a product line extension marketed under the same general brand as a previous item or items.
To distinguish the brand extension from the other item(s) under the primary brand, one can either add a secondary brand identification or add a generic brand.
An Epson FX-890 printer is an extension of Epson that used the secondary brand of FX-890, while Jello Instant Pudding is an extension of the Jello brand that uses a generic term.
A brand extension is usually aimed at another segment of the general market for the overall brand.
See also
Innovation
New product development
References
- American Marketing Association, AMA Dictionary.