from visme.co
Definition
A logo is a graphic design that is used as a continuing symbol for a company, organization or brand. It’s often in the form of an adaptation of the company name or brand name or used in conjunction with the name. [1]
From the Harvard Business Review: “Logo design choices might seem inconsequential to some. But getting the design right is important for a number of reasons. A well-designed logo can offer substantial benefits to brands. It can help pique the interest of consumers, differentiate brands from competitors, facilitate brand recognition, influence investors’ decisions, and convey what a brand is all about. A logo is also a ubiquitous communication tool that might appear on your company’s products, website, annual report, entryway, and even on your business cards. It is thus a brand element that is frequently seen by stakeholders, particularly consumers.” [2]
References
- American Marketing Association, AMA Dictionary.
- Jonathan Luffarelli, Mudra Mukesh and Ammara Mahmood; Harvard Business Review, A Study of 597 Logos Shows Which Kind Is Most Effective, Sept. 12, 2019.