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M
Make-Good
Make-Good
Definition
The rescheduling of an
ad
or
commercial
by an
advertising media
operator when it has been incorrectly
printed
,
broadcast
, or distributed or when unavoidably canceled or preempted.
[1]
Free time or space provided to advertisers to make up for a program’s lower than expected ratings or an advertisement insertion that has been missed or has been incorrectly printed or broadcast. (Source: IEG)
See
raincheck
.
References
^
American Marketing Association,
AMA Dictionary.
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