- The rescheduling of an ad or commercial by an advertising media operator when it has been incorrectly printed, broadcast, or distributed or when unavoidably canceled or preempted.
- Free time or space provided to advertisers to make up for a program’s lower than expected ratings or an advertisement insertion that has been missed or has been incorrectly printed or broadcast. (Source: IEG)
- See raincheck.
- ^ American Marketing Association, AMA Dictionary.