Make-Good

Definition

1. 1. The rescheduling of an ad or commercial by an advertising media operator when it has been incorrectly printed, broadcast, or distributed or when unavoidably canceled or preempted.[1]

1. 1. Free time or space provided to advertisers to make up for a program’s lower than expected ratings or an advertisement insertion that has been missed or has been incorrectly printed or broadcast. (Source: IEG)

1. See raincheck.

References

1. ^ American Marketing Association, AMA Dictionary.