Definition
from integratenews.com
Make-good refers to the rescheduling of an ad or commercial by an advertising media operator when it has been incorrectly printed, broadcast, or distributed – or when unavoidably canceled or preempted. [1]
Make-good can also be free time or space provided to advertisers to make up for a program’s lower than expected ratings or an advertisement insertion that has been missed or has been incorrectly printed or broadcast. [2]
When sale merchandise is out of stock, a raincheck is a promise given to customers to sell them merchandise at the sale price when more stock arrives.
See Also
References
- American Marketing Association, AMA Dictionary.
- IEG.