Make-Good

Definition

    1. The rescheduling of an ad or commercial by an advertising media operator when it has been incorrectly printed, broadcast, or distributed or when unavoidably canceled or preempted.[1]
    1. Free time or space provided to advertisers to make up for a program’s lower than expected ratings or an advertisement insertion that has been missed or has been incorrectly printed or broadcast. (Source: IEG)
  1. See raincheck.

References

  1. ^ American Marketing Association, AMA Dictionary.

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