Packaging refers to:

1. The container used to protect, promote, transport, and/or identify a product.

The package may vary from a plastic band wrap to a steel or wooden box or drum. It may be:

  • primary (contains the product)
  • secondary (contains one or more primary packages)
  • tertiary (contains one or more secondary packages)


2. The process by which packages are created.[1]



  1. ^ American Marketing Association, AMA Dictionary.

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