Packaging

Definition

Packaging refers to:

1. The container used to protect, promote, transport, and/or identify a product.

The package may vary from a plastic band wrap to a steel or wooden box or drum. It may be:

• primary (contains the product)
• secondary (contains one or more primary packages)
• tertiary (contains one or more secondary packages)

 

2. The process by which packages are created.[1]

 

References

1. ^ American Marketing Association, AMA Dictionary.