Packaging refers to:
1. The container used to protect, promote, transport, and/or identify a product.
The package may vary from a plastic band wrap to a steel or wooden box or drum. It may be:
- primary (contains the product)
- secondary (contains one or more primary packages)
- tertiary (contains one or more secondary packages)
2. The process by which packages are created.
- ^ American Marketing Association, AMA Dictionary.