Pay Per Click (PPC)

pay-per-click advertisingDefinition

Pay per click (PPC) is an Internet advertising pricing model in which advertisers pay advertising agencies and/or media companies based on how many users clicked on an online ad or a link in an email message. [1]

Cost per click (i.e., the amount spent to get an advertisement clicked) is the metric used by advertisers to determine this model’s effectiveness. [2]

The display URL is the Internet address that search engine users see in a PPC ad. It helps users to anticipate the content of the landing page. [3]

See Also

Cost Per Impression
Cost Per Thousand

References

  1. iab. Pay-per-Click, iab.net/wiki/index.php/Pay-per-Click.
  2. Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.
  3. American Marketing Association, AMA Dictionary.

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