Premium

Definition

  1. (Retailing) Merchandise offered at a lower price – or free – as an additional incentive for a customer to make a purchase.

  2. (Sales promotion) An item of value, other than the product itself, given as an additional incentive to influence the purchase of a product.

  3. (Sponsorship) Souvenir merchandise, produced to promote a sponsor’s involvement with a property (customized with the names/logos of the sponsor and the property).[1]

See also

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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