Premium

Definition

1. (Retailing) Merchandise offered at a lower price – or free – as an additional incentive for a customer to make a purchase.
2. (Sales promotion) An item of value, other than the product itself, given as an additional incentive to influence the purchase of a product.
3. (Sponsorship) Souvenir merchandise, produced to promote a sponsor’s involvement with a property (customized with the names/logos of the sponsor and the property).[1]

See also

• In-pack premium
• Near-pack premium
• On-pack premium

 

References

1. ^ American Marketing Association, AMA Dictionary.