Print Media

Definition

Print media refers to all forms of physical, printed paper publications such as newspapers, magazines, books and journals.

Advertising in this medium can either appear directly on a page of the publication or take the form of insertions.[1][2]

 

References

1. ^ Doyle, Charles, A Dictionary of Marketing (Oxford Quick Reference) OUP Oxford.
2. ^ Govoni, Norman A, Dictionary of Marketing Communications, SAGE Publications.