Universal Marketing Dictionary Project

In 2011, the Common Language in Marketing Project was initiated by MASB, the Marketing Accountability Standards Board. Comprised of project partner representatives, MASB staff and members of MASB representing both academics and marketing practitioners, the project team meets monthly online to review new terms and consider term revisions. Current members are:

 

Paul Farris, Co-Lead Landmark Communications Professor of Business Administration University of Virginia Darden School of Business	John Gaski, Co-Lead Associate Professor Notre Dame University Mendoza College of Business
David Reibstein William S. Woodside Professor of Marketing University of Pennsylvania The Wharton School	Allan Kuse MMAP Center Former MASB Executive Director
Earl Taylor Chief Knowledge Officer Marketing Science Institute at the Advertising Research Foundation	Todd Kaiser  Director Segmentations and Strategic Research Numerator
Joanna Seddon Chief Executive Officer MASB	Frank Findley Executive Director MASB
	Erich Decker-Hoppen MASB Director of Communication Dictionary Editor & Webmaster