In 2011, the Common Language in Marketing Project was initiated by MASB, the Marketing Accountability Standards Board. Comprised of project partner representatives, MASB staff and members of MASB representing both academics and marketing practitioners, the project team meets monthly online to review new terms and consider term revisions. Current members are:
![]() Landmark Communications Professor of Business Administration University of Virginia Darden School of Business |
![]() Associate Professor Notre Dame University Mendoza College of Business |
![]() William S. Woodside Professor of Marketing University of Pennsylvania The Wharton School |
![]() Allan Kuse |
![]() Chief Knowledge Officer Marketing Science Institute at the Advertising Research Foundation |
![]() Todd Kaiser Director Segmentations and Strategic Research Numerator |
![]() Chief Executive Officer MASB |
![]() Executive Director MASB |
![]() MASB Director of Communication Dictionary Editor & Webmaster |