UMD Project Team

The Universal Marketing Dictionary is a project of MASB, the Marketing Accountability Standards Board, which believes that standards must begin with a common language. Business schools and organizations that join MASB can appoint faculty to any of its project teams, including the UMD Project. Visit themasb.org for more information.

Project Team

The UMD Project team meets monthly online to review new terms and consider term revisions. Current members are:

Paul Farris, Co-Lead Landmark Communications Professor of Business Administration University of Virginia Darden School of Business	John Gaski, Co-Lead Associate Professor Notre Dame University Mendoza College of Business
David Reibstein William S. Woodside Professor of Marketing University of Pennsylvania The Wharton School	Allan Kuse MMAP Center Former MASB Executive Director
Earl Taylor Chief Knowledge Officer Marketing Science Institute at the Advertising Research Foundation	Todd Kaiser  marketing consultant
Joanna Seddon Chief Executive Officer MASB	Frank Findley Executive Director MASB
Erich Decker-Hoppen MASB Director of Communication Dictionary Editor & Webmaster