Common Language in Marketing Project

The Common Language in Marketing Project was initiated by the Marketing Accountability Standards Board in 2011. The first version of the dictionary was launched in 2012. The project team is comprised of Project Partner representatives, academic members of MASB, and MASB staff. Current project team members are:

Paul Farris, Co-Leader
Landmark Communications Professor of Business Administration
University of Virginia
Darden School of Business
John Gaski, Co-Leader
Associate Professor
Notre Dame University
Mendoza College of Business
David Reibstein
William S. Woodside Professor of Marketing
University of Pennsylvania
The Wharton School

Allan Kuse
MMAP Center
Former MASB Executive Director

Earl Taylor
Chief Knowledge Officer
Marketing Science Institute

Todd Kaiser 
Segmentations and Strategic Research
Tony Pace
MASB President & CEO
Frank Findley
MASB Executive Director
Erich Decker-Hoppen
MASB Director of Communication
CLMD Content Editor & Webmaster

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