Quality Assured Metric

quality assured metric definitionDefinition

A quality assured metric is one that is systematically evaluated through comparison with a standard and the monitoring of processes and the associated feedback loop that confers error prevention. [1]

“Quality assured” is one of the 10 Characteristics of an Ideal Metric¬†designated by the Marketing Accountability Standards Board.

See Also

Causal metric
Objective metric
Relevant metric
Transparent metric

MASB: Marketing Metric Accountability Protocol


  1. Accountable Marketing: Linking marketing actions to financial performance, 1st Edition; Eds. Stewart, David W. & Gugel, Craig; Routledge, 2016.
  2. Universal Marketing Dictionary Project, 2023.

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