Definition
A quality assured metric is one that is systematically evaluated through comparison with a standard and the monitoring of processes and the associated feedback loop that confers error prevention. [1]
“Quality assured” is one of the 10 Characteristics of an Ideal Metric designated by the Marketing Accountability Standards Board.
See Also
Causal metric
Objective metric
Relevant metric
Transparent metric
MASB: Marketing Metric Accountability Protocol
References
- Accountable Marketing: Linking marketing actions to financial performance, 1st Edition; Eds. Stewart, David W. & Gugel, Craig; Routledge, 2016.
- Universal Marketing Dictionary Project, 2023.