Rating Point


A rating point is defined as the reach of a media vehicle as a percentage of a defined population. [1]

For example, a television show with a rating of 2 reaches 2% of the population.



  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.

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