Definition
Rating is the percentage of the total potential audience who are exposed to a particular media vehicle. [1]
In television, a rating is the number of households with their television sets tuned to a particular program for a specified length of time divided by the total number of households that have TV (e.g, Nielsen Ratings).
In print media, ratings are computed using survey data about actual readership rather than information about circulation.
A rating point is defined as the reach of a media vehicle as a percentage of a defined population. For example, a television show with a rating of 2 reaches 2% of the population. [2]
See Also
Gross rating point
Target rating point
References
- American Marketing Association, AMA Dictionary.
- Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.