Definition
A referral is a lead for a prospect given to the salesperson by an existing customer. [1]
Referral marketing is a marketing strategy that uses word of mouth and personal recommendations to grow a business’s customer base. Unlike pure word of mouth, which happens organically, referral marketing programs are initiated and directed by marketers. The marketer’s role is to influence the process and encourage existing customers to spread the word about a product or service by offering them incentives. [2]
See Also
References
- American Marketing Association, AMA Dictionary.
- Indeed.com, Referral Marketing: Definition, Benefits and Strategies