Relevant Metric

relevant metric definition


A marketing metric is a relevant metric if its results address specific, pending decisions and actions. [1]

Relevance is one of the 10 Characteristics of an Ideal Metric designated by the Marketing Accountability Standards Board.

See Also

Calibrated metric
Causal metric
Objective metric
Quality assured metric
Relevant metric
Transparent Metric
Velocity metrics


  1. Accountable Marketing: Linking marketing actions to financial performance, 1st Edition; Eds. Stewart, David W. & Gugel, Craig; Routledge, 2016.
  2. Universal Marketing Dictionary Project, 2023.

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