A marketing metric is a relevant metric if its results address specific, pending decisions and actions. 
Relevance is one of the 10 Characteristics of an Ideal Metric designated by the Marketing Accountability Standards Board.
- Accountable Marketing: Linking marketing actions to financial performance, 1st Edition; Eds. Stewart, David W. & Gugel, Craig; Routledge, 2016.
- Universal Marketing Dictionary Project, 2023.