A marketing metric is a relevant metric if its results address specific, pending decisions and actions. 
Relevance is one of the 10 Characteristics of an Ideal Metric designated by the Marketing Accountability Standards Board.
Quality assured metric
MASB: Marketing Metric Accountability Protocol
- Accountable Marketing: Linking marketing actions to financial performance, 1st Edition; Eds. Stewart, David W. & Gugel, Craig; Routledge, 2016.
- Universal Marketing Dictionary Project, 2023.