Relevant Metric

relevant metric definition


A marketing metric is a relevant metric if its results address specific, pending decisions and actions. [1]

Relevance is one of the 10 Characteristics of an Ideal Metric designated by the Marketing Accountability Standards Board.

See Also

Causal metric
Objective metric
Quality assured metric
Transparent Metric

MASB: Marketing Metric Accountability Protocol


  1. Accountable Marketing: Linking marketing actions to financial performance, 1st Edition; Eds. Stewart, David W. & Gugel, Craig; Routledge, 2016.
  2. Universal Marketing Dictionary Project, 2023.

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