Routinized Choice Behavior

Definition

Routinized choice (or routinized response) behavior occurs after a sufficient number of “trials” or purchases of a particular brand; the decision process requires very little cognitive effort and little or no decision making is involved. The behavior becomes habitual or routine.[1]

See also

• Extensive problem solving
• Habitual decision making
• Habit

 

References

1. ^ American Marketing Association, AMA Dictionary.