Routinized Choice Behavior

routinized choice behavior

from mbaskool.com

Definition

Routinized choice (or routinized response) behavior occurs after a sufficient number of “trials” or purchases of a particular brand; the decision process requires very little cognitive effort and little or no decision making is involved. The behavior becomes habitual or routine.

See also

Extensive problem solving
Habit
Habitual buying behavior

References

  1. American Marketing Association, AMA Dictionary.

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