Routinized Choice Behavior

routinized choice behavior

from mbaskool.com

Definition

Routinized choice (or routinized response) behavior occurs after a sufficient number of “trials” or purchases of a particular brand; the decision process requires very little cognitive effort and little or no decision making is involved. The behavior becomes habitual or routine.[1]

See also

References

  1. ^ American Marketing Association, AMA Dictionary.

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