Service Productization

Definition

Service productization is the process of transforming variable, ad-hoc services and service products into well-defined service products that are specified, branded, and priced so that they address a specific customer need.

 

References

  1. Bornet, Pascal & Wirtz, Jochen & Davenport, Thomas & Cremer, David & Evergreen, Brian & Fersht, Phil & Gohel, Rakesh & Khiyara, Shail. (March 2025). Agentic Artificial Intelligence: Harnessing AI Agents to Reinvent Business, Work, and Life. 10.1142/14380. 

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