Stockpiling is the activity of acquiring and storing a large quantity of something. [1]

Consumer stockpiling refers to behavior by consumers acquiring a large quantity of a product (which may affect future consumer demand). [2]

An example of consumer stockpiling is the excessive acquisition and storing of bathroom tissue that occurred during the 2020 Covid-19 pandemic.

Related Term

Pent-Up Demand


  1. Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers
  2. Common Language in Marketing Project, 2020
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