A tachistoscope is a device that provides the researcher timing control over a visual stimulus by exposing images to the eye for a very brief measured period of time. In marketing research, the visual stimulus is often a specific advertisement.
It can be used to measure visual perception, memory, and learning, among others.
Tachistoscope training, or flash recognition training (FRT) is a technique designed to improve the recall of visual information.
- ^ American Marketing Association, AMA Dictionary.
- ^Godnig, Edward C, “The Tachistoscope: Its History & Uses,” Journal of Behavioral Optometry, Volume 14, Number 2 (2003).