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Home Posts tagged "brand choice"

Tag: brand choice

MARKETING TERM of the WEEK: Brand Preference Edition

February 19, 2020 March 4, 2020
MASB Marketing Term of the Week

There are at least three classes of methodologies to measure brand preference. Which one can…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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