Definition
A webpage’s URL is displayed in a browser’s address bar.
URL (uniform resource locator) is a website address.
An absolute URL uses the full-path address, such as http://www.domain.com/page1.htm to link to a webpage. [1][2]
An absolute URL typically takes the following form: protocol://domain/path.
The protocol is usually http (hypertext transfer protocol), but can also be https (http secure), ftp (file transfer protocol) or file.
The domain is the name of the website. (For example, the domain name of Indiana University’s central web server is www.indiana.edu. The domain of this website is marketing-dictionary.org.
The path includes directory and file information. You must use absolute URLs when referring to links on different servers.[3]
Domain forwarding (also known as URL or website forwarding) is a means of redirecting web traffic, allowing a web page to be accessed from multiple domains or websites. The user clicks on a link displaying one URL only to be forwarded to a webpage with a different URL. [4]
References
- ^ SEMPO, SEM Glossary.
- ^ American Marketing Association, AMA Dictionary.
- ^Indiana University, Indiana University Knowledge Base.
- Common Language in Marketing Project, 2021.