User

Definition

The term user can refer to a: [1]

• consumer
• unique visitor (Internet)
• user (Buying roles)

An end user or ultimate user is a person or organization that consumes a good or service that may consist of the input of numerous firms. For example, an insurance company may be the end user for a keyboard for a personal computer, originally produced for and sold to the personal computer manufacturer. [2]

See Also

Customer lifetime value
Lead users

References

1. Common Language in Marketing Project, 2017.
2. American Marketing Association, AMA Dictionary.