Vertical Marketing System (VMS)

vertical marketing system definition



(Physical distribution) A vertical marketing system is a long-term channel relationship in which two or more firms acknowledge and desire interdependence.[1]

(Channels of distribution) Vertical marketing system refers to the channel systems consisting of horizontally-coordinated and vertically-aligned establishments that are professionally managed and centrally coordinated to achieve optimum operating economies and maximum market impact.

The three types of vertical marketing systems are:


  1. ^ American Marketing Association, AMA Dictionary.
  2. Common Language in Marketing Project, 2021.

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