from marketing91.com
Definition
(Physical distribution) A vertical marketing system is a long-term channel relationship in which two or more firms acknowledge and desire interdependence.[1]
(Channels of distribution) Vertical marketing system refers to the channel systems consisting of horizontally-coordinated and vertically-aligned establishments that are professionally managed and centrally coordinated to achieve optimum operating economies and maximum market impact.
The three types of vertical marketing systems are:
References
- ^ American Marketing Association, AMA Dictionary.
- Common Language in Marketing Project, 2021.