Who Should Use It?
The Common Language glossary is intended to provide agreed-upon definitions and metrics for common (and not so common) advertising and marketing terminology. This open-source, curated library combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input from the broader community. New suggestions can be submitted and will be reviewed by our Editorial Board—if accepted these new terms will be posted for the use of all interested parties.
The Common Language resource is intended for use by:
- client-side marketers
- advertising and marketing agencies
- media outlets
- anyone interested in the exciting world of marketing!