White goods traditionally refers to large home appliances such as stoves, refrigerators, freezers and washing machines. Originally such goods were only available in white, hence the designation. Today, the same goods are offered in an array of colors but are still collectively referred to as white goods.
White goods is also used in a different connotation within other categories. In fabrics, white goods can refer to home products made from linen, cotton or other white base materials. This includes curtains, towels, and sheets.
White goods can also refer to colorless spirits.
In the alcoholic beverage industry, white goods is often used as a collective designation for colorless spirits such as vodka and gin.
- Common Language in Marketing Project, 2021.