What are you doing when you set prices for the rest of the world by adapting home country prices to local competitive and market circumstances?
ANSWER
Adaptation pricing is also called polycentric pricing. READ MORE…
Your input is welcome!
What makes this resource special is the dedicated team of marketing academics and practitioners actively working to expand and improve it. To comment on existing terms or propose new ones, email dictionary@themasb.org.
Thanks for participating!
Marketing Term of the Week is researched and written weekly by MASB Director of Communication Erich Decker-Hoppen, a living, breathing human being.