MARKETING TERM of the WEEK: Sponsorship Edition
Sponsorship refers to a cash or in-kind fee paid in return for access to the leverageable marketing resources…
Category: MTOW
MARKETING TERM of the WEEK: Market Research Edition
Which market research technique involves randomly showing respondents either a control or a test version…
MARKETING TERM of the WEEK: Plugged In Edition
MARKETING TERM of the WEEK: Streaming Edition
What is the term for streaming services offered directly to viewers over the Internet, bypassing…
MARKETING TERM of the WEEK: Cyber Monday Trivia
MARKETING TERM of the WEEK: Black Friday Video Special
When and why was “Black Friday” originally used to describe holiday shopping the day after…
MARKETING TERM of the WEEK: “Can’t Touch This” Edition
MARKETING TERM of the WEEK: Matrix Edition
Which Product-Market Growth Matrix strategy involves a business trying to grow using existing products in…
MARKETING TERM of the WEEK: Brand Metric Edition
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…
MARKETING TERM of the WEEK: Creepy Crawlies Edition
MARKETING TERM of the WEEK: Market Research Edition
Which market research technique involves randomly showing respondents either a control or a test version…
MARKETING TERM of the WEEK: Plugged In Edition
MARKETING TERM of the WEEK: Streaming Edition
What is the term for streaming services offered directly to viewers over the Internet, bypassing…
MARKETING TERM of the WEEK: Cyber Monday Trivia
MARKETING TERM of the WEEK: Black Friday Video Special
When and why was “Black Friday” originally used to describe holiday shopping the day after…
MARKETING TERM of the WEEK: “Can’t Touch This” Edition
MARKETING TERM of the WEEK: Matrix Edition
Which Product-Market Growth Matrix strategy involves a business trying to grow using existing products in…
MARKETING TERM of the WEEK: Brand Metric Edition
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…