MTOW | Common Language Marketing Dictionary

Archive by category "MTOW"

MARKETING TERM of the WEEK: Phish Food Edition

March 3, 2021 March 3, 2021

Text and images designed to entice users to click through a link to another web…

February 23, 2021 March 3, 2021

What term captures a brand’s core reason for being? ANSWER According to Indiana University’s Mansur…

February 16, 2021 February 23, 2021

Price discrimination, the practice of charging different buyers different prices for the same quantity and quality of product,…

February 10, 2021 February 16, 2021

What is the term for a discount in addition to the cash discount if a bill is paid prior…

February 3, 2021 February 10, 2021

Name THREE terms for the comparison of program outcomes to original objectives. ANSWER Impact evaluation, outcome…

January 28, 2021 February 3, 2021

How does one calculate a price premium? ANSWER READ MORE…

January 19, 2021 January 28, 2021

Why are end caps normally reserved for high margin products? ANSWER Considered a prime location,…

January 12, 2021 January 19, 2021

A strategic alliance or global strategic partnership is a cooperation strategy between companies to jointly pursue a common…

January 6, 2021 January 12, 2021

Idea screening, business analysis and market testing are three stages in which process? ANSWER According…

December 9, 2020 January 6, 2021

Since Kris Kringle controls most of its functions, from production to distribution, Santa’s Workshop is an example of…