Category: MTOW

MARKETING TERM of the WEEK: Matrix Edition

November 12, 2019 November 13, 2019

Which Product-Market Growth Matrix strategy involves a business trying to grow using existing products in…

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MARKETING TERM of the WEEK: Brand Metric Edition

November 5, 2019 November 12, 2019

One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents…

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MARKETING TERM of the WEEK: Creepy Crawlies Edition

October 29, 2019 November 5, 2019

The digital version of which Halloween critter is in large part responsible for all the…

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MARKETING TERM of the WEEK: Metrics Edition

October 22, 2019 October 22, 2019

The purpose of which metric is to measure the rate at which spending on marketing…

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MARKETING TERM of the WEEK: Market Research Edition

October 17, 2019 October 17, 2019

What measures the extent to which the sales for a brand in a market category…

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MARKETING TERM of the WEEK: Stranded Brand Edition

October 9, 2019 October 14, 2019

Which accounting phenomenon results from the established practice by which the value of a brand…

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MARKETING TERM of the WEEK: Dead Feline Edition

October 2, 2019 October 14, 2019

Which sales technique involves making a statement that arouses a prospect’s interest? ANSWER Skip a…

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MARKETING TERM of the WEEK: New Sponsorship Term

September 25, 2019 October 14, 2019

What is the compilation of consumers’ subjective assessments of how well a sponsor and a…

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MARKETING TERM of the WEEK: E-commerce Edition

September 17, 2019 October 14, 2019

According to new data from SaleCycle, which retail e-commerce metric has reached an average of…

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MARKETING TERM of the WEEK: Digital Deception Edition

September 11, 2019 October 14, 2019

What term refers to interactions with a pay-per-click advertisement that are the result of malicious or negative competitor actions…

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