Category: MTOW

MARKETING TERM of the WEEK: Preferred Brand Edition

July 8, 2020 July 8, 2020

One of the three classes of methodologies used to measure brand preference involves planned purchases…

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MARKETING TERM of the WEEK: Sponsorship Marketing Edition

July 1, 2020 July 8, 2020

One challenge for sponsorship accountability is the difficulty in measuring the impact of WHAT? ANSWER…

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MARKETING TERM of the WEEK: Screen-age Edition

June 24, 2020 July 1, 2020

For cross-media video, WHAT is often measured in terms of clicks, the length of time viewed, and…

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MARKETING TERM of the WEEK: Blame Game Edition

June 17, 2020 June 24, 2020

WHICH field of psychology deals with the process by which individuals arrive at explanations for…

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MARKETING TERM of the WEEK: Sales Trails Edition

June 10, 2020 June 17, 2020

What is the term for a salesperson asking customers to suggest other customers who might…

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MARKETING TERM of the WEEK: Cheesesteak Edition

June 3, 2020 June 10, 2020

Some brands include names that define a geographical area which recognize a set of distinctive…

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MARKETING TERM of the WEEK: Outta Sight Edition

May 27, 2020 June 3, 2020

What is the term for the number of retail outlets where an item is expected…

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MARKETING TERM of the WEEK: Back to Basics Edition

May 21, 2020 May 27, 2020

Coordinated promotional messages and related media used to reach a market are classified as WHAT? ANSWER Marketing…

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MARKETING TERM of the WEEK: Buy In Edition

May 14, 2020 May 21, 2020

WHAT is the process of furnishing a fee to a search engine in order to…

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MARKETING TERM of the WEEK: Location Location Location Edition

May 6, 2020 May 14, 2020

Colombian coffee, Scotch whiskey and Idaho potatoes are examples of WHAT? ANSWER Colombian coffee, Scotch…

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