Category: MTOW

MARKETING TERM of the WEEK: Mind Bender Edition

March 15, 2023 March 15, 2023

The thoughts that a persuasive message invokes in a consumer are referred to as WHAT?…

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MARKETING TERM of the WEEK: Clear-Sighted Edition

March 7, 2023 March 15, 2023

What kind of marketing metric allows the user to know its limitations, construction, and sources…

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MARKETING TERM of the WEEK: I Robot Edition

March 2, 2023 March 7, 2023

What type of artificial intelligence are marketers now using to create personalized advertisements? ANSWER In…

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MARKETING TERM of the WEEK: Fool Me Twice Edition

February 22, 2023 March 2, 2023

A consumer’s decreasing probability of a repeat purchase after a bad experience with a brand…

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MARKETING TERM of the WEEK: Self-Examination Edition

February 14, 2023 February 22, 2023

Analyzing internal and environmental factors that influence business performance as well as comparing it to…

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MARKETING TERM of the WEEK: Bad Intel Edition

February 8, 2023 February 14, 2023

What nonsampling mistake arises when inaccurate information is secured from the sample elements? ANSWER An observation…

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MARKETING TERM of the WEEK: Jive Talking Edition

February 2, 2023 February 8, 2023

Which term for things used to identify a seller’s product has often been used in…

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MARKETING TERM of the WEEK: Big Picture Edition

January 25, 2023 February 2, 2023

What field of study investigates the broad cultural, political, social and economic interaction from marketing?…

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MARKETING TERM of the WEEK: Satisfaction Guaranteed Edition

January 18, 2023 January 25, 2023

From MASB Executive Director Frank Findley: What have marketers traditionally received in lieu of cash…

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MARKETING TERM of the WEEK: There’s No “i” Edition

January 13, 2023 January 18, 2023

Involving a group of people familiar with the viewpoints and concerns of a customer’s key…

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