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Home Archive by category "MTOW"

Category: MTOW

MARKETING TERM of the WEEK: Qu’est-ce Que C’est Edition

May 25, 2022 May 25, 2022
Marketing Term of the Week from MASB

Multiplying cost-per-click times click-through rate and then multiplying that by 1,000 results in which Internet…

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MARKETING TERM of the WEEK: View a SKU Edition

May 18, 2022 May 25, 2022
Marketing Term of the Week from MASB

A firm’s ability to convey a product to its customers in terms of total number…

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MARKETING TERM of the WEEK: Dinner and a Movie Edition

May 11, 2022 May 18, 2022
Marketing Term of the Week from MASB

A trade promotion in which the retailer is allowed to buy a certain amount of product from…

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MARKETING TERM of the WEEK: Going Dutch Edition

May 4, 2022 May 11, 2022
Marketing Term of the Week from MASB

A research method for establishing the range that customers are willing to pay for a product is known…

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MARKETING TERM of the WEEK: Copycat Edition

April 27, 2022 May 4, 2022

Determining an ad’s effectiveness based on consumer responses, feedback and behavior is known as WHAT?…

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MARKETING TERM of the WEEK: Chalkboard Edition

April 20, 2022 April 27, 2022
Marketing Term of the Week from MASB

Gross cost of merchandise sold is subtracted from net sales to calculate WHAT? ANSWER Gross…

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MARKETING TERM of the WEEK: Bullseye Edition

April 14, 2022 April 20, 2022
Marketing Term of the Week

The amount of sales necessary to generate the profits specified in a company’s plans is…

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MARKETING TERM of the WEEK: Of All Things Edition

March 29, 2022 April 14, 2022
Marketing Term of the Week from MASB

The strategic integration of all possible points of contact between customers/prospects and the marketer and/or…

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MARKETING TERM of the WEEK: Up and Over Edition

March 23, 2022 March 29, 2022
Marketing Term of the Week from MASB

The minimum rate of return at which project investment is approved is known as WHAT?…

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MARKETING TERM of the WEEK: Show Me the Money Edition

March 17, 2022 March 23, 2022
Marketing Term of the Week

Comparing the sales generated by advertising to their corresponding advertising costs results in which metric?…

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The Common Language Marketing Dictionary is a free educational resource from MASB ©2020 Marketing Accountability Standards Board
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