Account Executive

Definition

In advertising, an account executive is the person in an advertising agency who serves as the principal contact with a specific agency client (or clients) and coordinates the work of agency staff members assigned to those client(s).

In sales, an account executive is a salesperson who has responsibility for the overall relationship between his or her firm and a few major accounts. An account executive coordinates financial, production, and technical capabilities of the firm to satisfy the needs of the account.

national account manager is an account executive responsible for coordinating the sales effort directed toward a national account.

See Also

Account management

References

  1. American Marketing Association, AMA Dictionary.

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