Account Executive

Definition

  1. (Advertising) The person in an advertising agency who serves as the principal contact with a specific agency client (or clients) and coordinates the work of agency staff members assigned to those client(s).
  2. (Sales) A salesperson who has responsibility for the overall relationship between his or her firm and a few major accounts. An account executive coordinates financial, production, and technical capabilities of the firm to satisfy the needs of the account.[1]

 

References

  1. ^ American Marketing Association, AMA Dictionary.

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