Definition
In advertising, an account executive is the person in an advertising agency who serves as the principal contact with a specific agency client (or clients) and coordinates the work of agency staff members assigned to those client(s).
In sales, an account executive is a salesperson who has responsibility for the overall relationship between his or her firm and a few major accounts. An account executive coordinates financial, production, and technical capabilities of the firm to satisfy the needs of the account.
A national account manager is an account executive responsible for coordinating the sales effort directed toward a national account.
See Also
References
- American Marketing Association, AMA Dictionary.