Charles Cunningham Boycott (1832–1897) was an English land agent who became infamous after he was ignored and ostracized by his Irish tenants after treating them very badly. (IrishCentral.com)
Definition
A boycott, in the marketing context, is a form of protest where a group of customers collectively refuse to use or buy products from a certain brand or company.
Boycotts may be launched by an organization which issues demands to be met by the company for the boycott to be ended.
A buycott is a form of activism where a group of customers collectively use or buy products from a certain brand or company in support of their policies. Buycotts may be launched by an organization as a counter to another organization’s boycott of the company or brand.
See Also
References
- Universal Marketing Dictionary Project, 2023.