Charles Cunningham Boycott (1832–1897) was an English land agent who became infamous after he was ignored and ostracized by his Irish tenants after treating them very badly. (


A boycott, in the marketing context, is a form of protest where a group of customers collectively refuse to use or buy products from a certain brand or company.

Boycotts may be launched by an organization which issues demands to be met by the company for the boycott to be ended.


See Also




  1. Universal Marketing Dictionary Project, 2023.

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