Brand Divorce


Brand divorce is a colloquial marketing term that describes a relatively permanent loss of customer brand preference by a product.

A brand divorce differs from a brand boycott which is a form of protest that includes issued demands to be met by the brand, product, or company and may or may not be short lived. [1]

See Also

MASB: The Bud Light “Brand Divorce” Part 3: Irreconcilable Differences?


  1. Findley, Frank and Meier, Jim; Bud Light “Boycott” May Not End, Here Is Why; Marketing Accountability Standards Board; May, 2023.


Comments are closed.