Consumer

Definition

Traditionally, a consumer is the ultimate user or consumer of goods, ideas, and services. However, the term also is used to imply the buyer or decision maker as well as the ultimate consumer.

A mother buying cereal for consumption by a small child is often called the consumer although she may not be the ultimate user.[1]

See also

• Customer
• Buying roles

 

References

1. ^ American Marketing Association, AMA Dictionary.