Index of Consumer Sentiment (ICS)

consumer sentiment index



The Index of Consumer Sentiment (ICS) — or economic well-being — was developed at the University of Michigan Survey Research Center to measure the confidence or optimism (pessimism) of consumers in their future well-being and coming economic conditions.

The index measures short- and long-term expectations of business conditions and the individual’s perceived economic well-being.

Evidence indicates that the ICS is a leading indicator of economic activity as consumer confidence seems to precede major spending decisions. [1]



  1.  American Marketing Association, AMA Dictionary.

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