Definition
from masabiz.weebly.com
Environments – The Delphi Technique is a frequently used method in futures research to obtain the consensus opinion of a group of experts about likely future developments. A series of questionnaires is used with controlled feedback given to participants between rounds of questions.
Marketing Research – The Delphi Technique is a method of forecasting that relies on repeated measurement and controlled feedback among those participating along the following lines:
- each individual prepares a forecast
- the forecasts are collected, and an anonymous summary is prepared by the person supervising the process
- the summary is distributed to each person who prepared a forecast
- those participating in the process are asked to study the summary and submit a revised forecast
The process is repeated until the forecasts converge.
See Also
References
- American Marketing Association, AMA Dictionary.