Definition
In Economics, demography is the study of people in the aggregate, including population size, age, sex, income, occupation, and family life cycle.
In Consumer Behavior, demography is the study of population characteristics such as age distribution, income, death rate, etc.
Demographics is the study of total size, sex, territorial distribution, age, composition, and other characteristics of human populations; the analysis of changes in the make-up of a population.
Demographic environment refers to the human population characteristics that surround a firm or nation and greatly affect markets. The demographic environment includes such factors as age distributions, births, deaths, immigration, marital status, sex, education, religious affiliations and geographic dispersion — characteristics often used for market segmentation purposes.
See Also
References
- American Marketing Association, AMA Dictionary.