Definition
A global brand is a brand that is marketed according to the same strategic principles in every part of the world.
A local brand is one that is marketed (distributed and promoted) in and/or developed for a relatively small and restricted geographical area. It may be called a regional brand if the area encompasses more than one metropolitan market.
A national brand is marketed nationally, contrasting with regional and local brands. It usually is advertised and owned by a manufacturer, though neither is necessary
A region brand is a name used by a location, city, region, country or group of countries. It defines a geographical area which builds upon its history a set of distinctive features, knowledge, and practices. These distinctive features, knowledge, and practices are oftentimes based on a system of interactions between the natural environment and the culture of the people living in that area. Examples include: Chicagoland, Sun Belt, Indochina, Scandinavia, and The Middle East. Those interactions can result in original and specific products that can be easily recognized – Sicilian pizza, Philly cheesesteak, Cape Cod house, etc.
See Also
References
- Common Language in Marketing Project, 2020.