Definition
Ecolabelling is a voluntary method of environmental performance certification and labelling that is practiced around the world.
An ecolabel identifies products proven environmentally preferable overall, within a specific goods or services category. Standard criteria are that the product must:
- be developed in a transparent process open to the public
- address multiple key environmental and health impacts over the product life cycle
- be attainable, verifiable and measurable
- consider the performance of the product
- be published and available for inspection by anyone
- be updated regularly to represent environmental leadership
See Also
Green marketing
Sustainability marketing
References
- Global Ecolabelling Network. What is Ecolabelling?