Endorsement

endorsement

Actor Brad Pitt endorsing a men’s cologne brand.

Definition

A product endorsement is the overt and explicit support for goods or services in advertisements, usually from an individual or organization (e.g. a celebrity, an expert, an authority figure or a consumer) speaking about the brand on behalf of the marketer.

See Also

Advertising message
Sponsorship

References

  1. Doyle, Charles. A Dictionary of Marketing (Oxford Quick Reference).
  2. Govoni, Norman A.P. Dictionary of Marketing Communications, SAGE Publications.
  3. Common Language in Marketing Project, 2021.

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