Endorsement

Definition

An endorsement is the overt and explicit support for a product or service, usually from a individual or organization (e.g.,celebrity, an expert, an authority figure, or a consumer) speaking on behalf of the advertiser.[1][2]

 

References

1. ^ Doyle, Charles. A Dictionary of Marketing (Oxford Quick Reference).
2. ^ Govoni, Norman A.P. Dictionary of Marketing Communications, SAGE Publications.