An endorsement is the overt and explicit support for a product or service, usually from a individual or organization (e.g.,celebrity, an expert, an authority figure, or a consumer) speaking on behalf of the advertiser.[1][2]
References
^ Doyle, Charles. A Dictionary of Marketing (Oxford Quick Reference).
^ Govoni, Norman A.P. Dictionary of Marketing Communications, SAGE Publications.
Comments are closed.
Please allow the use of cookies by this website to improve your browsing experience. Accept Learn more from our Cookie Policy. Read More