Corporate sponsors engaged in eSports marketing.
Definition
eSports marketing is the promotion of a product through eSports, organized sport competition using video games that has non-playing spectators.
eSports is seen as an efficient means to reach younger individuals, who tend to play and watch video games at higher rates than other age groups.
One popular form of eSports marketing is the sponsorship of players competing either individually or as teams in organized leagues and tournaments.
References
- Common Language in Marketing Project, 2021.