“Stress-relieving” fidget spinners were a huge fad circa 2017.
Definition
A fad refers to a product (e.g., unique doll based a popular movie franchise) whose popularity is intense but temporary.
A fad comes in fast, receives much attention and publicity, and goes out fast. The time period is highly variable, and a fad can repeat at intervals of several years (as the hula hoop does).[1]
References
- ^ American Marketing Association, AMA Dictionary.