“Stress-relieving” fidget spinners were a huge fad circa 2017.
Definition
A fad refers to a product whose popularity is intense but temporary. (e.g., a unique doll based on a currently popular movie franchise)
A fad comes in fast, receives much attention and publicity, and goes out fast. The time period is highly variable, and a fad can repeat at intervals of several years (as the hula hoop does).
See Also
References
- American Marketing Association, AMA Dictionary.