GAP Summer Fashion ad
Definition
Fashion is an accepted and popular style.
A fashion product is a subcategory of a shopping product. This subcategory contains items that are wanted by consumers for their fashion aspects.
Fashion coordination is the function of analyzing fashion trends in order to ensure that the merchandise offered for sale in various related apparel departments is of comparable style, quality, and appeal.
Fashion cycle refers to the process by which a particular design, activity, color, etc., comes into some popularity and then phases out. This cycle of adoption and rejection is quite similar to the product life cycle, but the fashion cycle uses different terms to describe its phases:
- Distinctiveness phase, in which the style is eagerly sought
- Emulation stage, in which its popularity grows
- Economic stage, in which it becomes available at lower prices to the mass market
See Also
References
- American Marketing Association, AMA Dictionary.