Definition
Baby Boomers is a term used to describe the generation born between approximately 1945 and 1964 during the post-world- wars surge in birth rate. Baby boomers are noted as being hard working, career focused, and materialistic. While advocating for social change when young, they are typically loyal to the institutions and brands with which they now identify.
Other terms used include the Me Generation and Boomers.
Generation X or Gen X is a term used to describe the generation born between approximately 1965 and 1979. Members of this generation, commonly referred to as Gen Xers, are typically noted for high levels of education, entrepreneurism, self-reliance and skepticism toward political and social institutions.
They are also referred to as The Lost Generation and Doers.
Millennials describes the generation born between approximately 1980 and 1994. Millennials are typically noted for computer literacy, racial and ethnic diversity, and a lack of brand loyalty.
Other terms for this group include Echo Boomers and Generation Y.
from marketbusinessnews.com
Source: The Futures Company
from foodprocessing.com
Screenagers has multiple, related meanings:
People in their teens or early twenties who have an aptitude for digital devices and spend a substantial amount of their time on the Internet and interacting with social media. [1]
An emerging term used to describe the generation born between approximately 1995 and 2015 who have grown up with handheld screens (e.g. smartphones and tablets) as their primary content viewing and communication devices. Other terms used include “Centennials” and “Generation Z.” [1]
The title of a 2016 documentary exploring the impact that time spent using technology has on the development of children and young adults. [2]
See Also
References
- Common Language in Marketing Project, 2017.
- www.screenagersmovie.com/