Definition
Brand name products with their generic brand counterparts
A generic brand is a brand that is referred to by its generic class (e.g., drip-grind coffee, barber shop).
Some products have both an individual brand and a brand-generic classification: [1]
Maxwell House Drip-Grind Coffee
Maurice’s Barber Shop
Generic brand products are often thought to be unbranded, but their producer or reseller name is usually associated with the product, too, as with grocery store brands. This approach is usually associated with food and other packaged goods, but many other consumer and industrial products and services are also marked as generics. [2]
See Also
Generic advertising
Genericide
References
- American Marketing Association, AMA Dictionary.
- Common Language in Marketing Project, 2021.