Generic Brand

generic brandDefinition

A generic brand is one that is referred to only by its generic class (e.g., drip-grind coffee, barber shop).

Other products have both an individual brand and a brand-generic classification (Maxwell House Drip-Grind Coffee, Maurice’s Barber Shop).

Generic brand products are often thought to be unbranded, but their producer or reseller name is usually associated with the product, too. This approach is usually associated with food and other packaged goods, but many other consumer and industrial products and services are marked as generics.


  1. ^ American Marketing Association, AMA Dictionary.
  2. Common Language in Marketing Project, 2021.

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