In-store advertising refers to any advertising media found inside a store which sells that merchandise, including:
- Point-of-Purchase (POP) display – a special retail exhibit of a product which may include on- and off-shelf display material or product stocking that is used to call special attention to the featured product
- Point-of Sale (POS) display – a special retail exhibit of a product placed where the purchase occurs
Some sources classify in-store advertising as a type of out-of-home advertising.
- American Marketing Association, AMA Dictionary.
- Common Language in Marketing Project, 2021.