In-Store Advertising

pos display

POS display

definition of point of purchase display

POP display


In-store advertising refers to any advertising media found inside a store which sells that merchandise, including:

  • Point-of-Purchase (POP) display – a special retail exhibit of a product which may include on- and off-shelf display material or product stocking that is used to call special attention to the featured product
  • Point-of Sale (POS) display – a special retail exhibit of a product placed where the purchase occurs

Some sources classify in-store advertising as a type of out-of-home advertising.



  1. American Marketing Association, AMA Dictionary.
  2. Common Language in Marketing Project, 2021.

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