Integrated Marketing Communication (IMC)

from marcomissues.blogspot.com

Definition

Integrated marketing communication (IMC) is a marketing strategy that uses “a cohesive combination of marketing communications activities, techniques, and media designed to deliver a coordinated message to a target market with a powerful or synergistic effect, while achieving a common objective or set of objectives.” [1]

See Also

Account-based marketing
Campaign
Integrated marketing
Personalized marketing
Revenue marketing

References

  1. ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)

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