from marcomissues.blogspot.com
Definition
Integrated marketing communication (IMC) is a marketing strategy that uses “a cohesive combination of marketing communications activities, techniques, and media designed to deliver a coordinated message to a target market with a powerful or synergistic effect, while achieving a common objective or set of objectives.” [1]
See Also
Account-based marketing
Campaign
Integrated marketing
Personalized marketing
Revenue marketing
References
- ^ Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)