Definition
A label (or labeling) is the information attached to or printed directly on a good for the purpose of naming it and describing its use, its dangers, its ingredients, its manufacturer, and the like.
A label is usually thought of as printed material, but labeling in the broader sense has been ruled to include spoken information and separate promotional pieces, if they serve the information purpose and are closely allied to the product.
Descriptive labeling refers to the use of descriptive information (e.g., name of the good, size, ingredients, use and precautions) on labels, as opposed to grade labeling.
Grading involves the classifying of a product by examining its quality.
With grade labeling, code letters or numbers are used to describe the relative quality of goods. It’s often used with perishable or semi-perishable products such as produce, meat, and eggs.
Grading is often done with a program of grade labeling, though individual firms can grade their own products by a private system if they wish (e.g., good–better–best).
See also
References
- American Marketing Association, AMA Dictionary.