Definition
Market refers to all individuals and organizations who are actual or potential customers for a product.
Other usages include:
- a location where exchanges take place
- the process of seller and buyer interaction, and
- the value or size of the transactions within a category.
See Also
Market concentration
Market evaluation
Market penetration
Market position
Market segmentation
Market share
Market testing
References
1. Philip Kotler, Marketing Management 2nd Edition, Prentice-Hall, 1972.