Middleman

Definition

1. (Retailing) A business concern that specializes in performing operations or rendering services directly involved in the purchase and/or sale of goods in the process of their flow from producer to consumer.
2. (Channels of Distribution) An independent business concern that operates as a link between producers and ultimate consumers or industrial users. There are at least two levels of middlemen: wholesalers and retailers.[1]

 

References

1. ^ American Marketing Association, AMA Dictionary.