Definition
- (Retailing) A business concern that specializes in performing operations or rendering services directly involved in the purchase and/or sale of goods in the process of their flow from producer to consumer.
- (Channels of Distribution) An independent business concern that operates as a link between producers and ultimate consumers or industrial users. There are at least two levels of middlemen: wholesalers and retailers.[1]
References
- ^ American Marketing Association, AMA Dictionary.