1. (Retailing) A business concern that specializes in performing operations or rendering services directly involved in the purchase and/or sale of goods in the process of their flow from producer to consumer.
  2. (Channels of Distribution) An independent business concern that operates as a link between producers and ultimate consumers or industrial users. There are at least two levels of middlemen: wholesalers and retailers.[1]



  1. ^ American Marketing Association, AMA Dictionary.

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